- 7
- 20
- 6
- 4
- 36
- 22
- 14
- 8
- 3
- 1
- 1
- 20
- 15
- 34
- 27
- 2
- 1
- 4
- 16
- 11
- 98
- 1
- 1
- 37
- 13
- 1
- 8
- 1
- 33
- 4
- 86
- 83
- 4
- 3
- 1
- 2
- 39
- 8
- 10
- 2
- 1
- 1
- 1
- 4
- 37
- 12
- 1
- 59
- 1
- 25
- 1
- 0
- 2
- 9
- 1
- 36
- 72
- 36
- 17
- 21
- 2
- 10
Travelers today do not have to depend on friends and family recommendations to find the ideal travel package. They also do not need to rely on a travel agent to book their tours for them. They have a lot of options to choose from (your competitors) and a host of technological tools (think Google) to help them identify and book the perfect trip.
Furthermore, travelers can buy spontaneously, but they can also take quite a bit of time in between deciding to travel and which travel package to book. In fact, according to Think with Google, a traveler can have more than a hundred interactions with brands while researching their trip.
For example, Amy, a traveler planning a trip to Disney World, spent 2 months researching the trip and had 419 interactions with brands.