- 16
- 54
- 13
- 3
- 7
- 6
- 9
- 2
- 2
- 4
- 1
- 1
- 4
- 1
- 55
- 5
- 1
- 38
- 3
- 70
- 53
- 5
- 4
- 3
- 4
- 2
- 75
- 84
- 0
- 40
- 19
- 2
- 1
- 1
- 3
- 7
- 5
- 23
- 1
- 9
- 1
- 1
- 5
- 20
- 17
- 57
- 28
- 28
- 1
- 1
- 5
London
Travelers today do not have to depend on friends and family recommendations to find the ideal travel package. They also do not need to rely on a travel agent to book their tours for them. They have a lot of options to choose from (your competitors) and a host of technological tools (think Google) to help them identify and book the perfect trip.
Furthermore, travelers can buy spontaneously, but they can also take quite a bit of time in between deciding to travel and which travel package to book. In fact, according to Think with Google, a traveler can have more than a hundred interactions with brands while researching their trip.
For example, Amy, a traveler planning a trip to Disney World, spent 2 months researching the trip and had 419 interactions with brands.
